The Sales & Marketing Associate Degree program at the Antigua & Barbuda International Institute of Technology will provide students with in depth knowledge and skills within the field of Business with a focus on Sales and Marketing. Students will learn how to conduct market research to analyze customer needs, and design marketing campaigns to launch products and or services, to successfully get them to the target market.

Employment Prospects: The Associate Degree in Sales & Marketing will equip individuals with the technical knowledge and skills needed for entry level positions within many areas of business including customer service, marketing research, and e-marketing. Individuals will be able to pursue entry level positions in Sales and, Marketing including Marketing Coordinator, E-Marketer, Retail Sales Representative, and Marketing Assistant throughout a multiplicity of sectors including the Retail and Tourism sectors.


Trimester I – Year I
ENGL105 English Research(Formerly English Composition II)
MKTG200 Principles of Marketing
CIS 116 Intro to Computer Applications
MATH 110 College Algebra
Trimester II – Year I
MGT 103 Introduction to Business
ACC 103 Accounting Principles I
MKTG 210 Marketing Research
MATH 111 Business Statistics I
Trimester III – Year I
MKTG 211 Marketing Management
MKTG 212 Consumer Behavior
MATH 112 Business Statistics II
ENGL 106 Public Speaking
Trimester I – Year II
MKTG 213 Service Marketing
SALES 210 Principles of Professional Selling
MGT 203 Principles of Microeconomics
* Liberal Arts Elective
Trimester II – Year II
MKTG 214 Advertising
MGT 200 Organizational Behavior
MKTG 215 Digital Marketing
MGT202 Business Law
Trimester III – Year II
MKTG 216 International Marketing
MGT 215 Organizational Development & Team Building
MGT 220 Strategic Planning & Management
INT MKTG Marketing Internship/Capstone


*Liberal Arts Electives (PSY110/ SOC101/ PHIL200)