SALES AND MARKETING
PROGRAM

The Sales & Marketing Associate Degree program at the Antigua & Barbuda International Institute of Technology will provide students with in depth knowledge and skills within the field of Business with a focus on Sales and Marketing. Students will learn how to conduct market research to analyze customer needs, and design marketing campaigns to launch products and or services, to successfully get them to the target market.

Employment Prospects: The Associate Degree in Sales & Marketing will equip individuals with the technical knowledge and skills needed for entry level positions within many areas of business including customer service, marketing research, and e-marketing. Individuals will be able to pursue entry level positions in Sales and, Marketing including Marketing Coordinator, E-Marketer, Retail Sales Representative, and Marketing Assistant throughout a multiplicity of sectors including the Retail and Tourism sectors.

CORE REQUIREMENTS

CRN

Course Name Prerequisites
  Term I – Year I
ENGL105 English Research (Formerly English Composition II) ENGL100 & ENGL104 or >70% on placement test
MKTG200 Principles of Marketing ENGL100 & ENGL104 or >70% on placement test
CIS 116 Intro to Computer Applications ENGL100 & ENGL104 or >70% on placement test
MATH 110 College Algebra MATH 099 or >70% on placement test
  Term II – Year I  
MGT 103 Introduction to Business ENGL100 & ENGL104 or >70% on placement test
ACC 103 Accounting Principles I MATH 099 or >70% on placement test
MKTG 210 Marketing Research MKTG200
MATH 111 Business Statistics I MATH 110
  Term III – Year I  
MKTG 211 Marketing Management MKTG 210
MKTG 212 Consumer Behavior MKTG 210
MATH 112 Business Statistics II MATH 111
ENGL 106 Public Speaking ENGL 105
  Term I – Year II  
MKTG 213 Service Marketing MKTG 210 & MKTG 212
SALES 210 Principles of Professional Selling ENGL 106 & MKTG 210
MGT 203 Principles of Microeconomics MATH 111
* Liberal Arts Elective ENGL 105
  Term II – Year II  
MKTG 214 Advertising MKTG 210 & SALES 210
MGT 200 Organizational Behavior MGT 103
MKTG 215 Digital Marketing MKTG 214
MGT202 Business Law MGT 103
  Term III – Year II  
MKTG 216 International Marketing MKTG 215
MGT 215 Organizational Development & Team Building MGT 200, & MKTG 200
MGT 220 Strategic Planning & Management MGT 215
INT MKTG Marketing Internship/Capstone Min. of 60 credits & a min. GPA of 2.0
  Remedial Requirements
MATH 098 Pre-College Arithmetic (below 50%) None
MATH 099 Pre-College Algebra (50%-69%) MATH 098
ENGL 100 English Fundamentals (below 70%) None
ENGL 104 Writing for English (Formerly English Composition I) ENGL100

*Liberal Arts Electives (Choose One)

PSY110 Introduction to Psychology ENGL 105
SOC101 Introduction to Sociology ENGL 105
PHIL 200 Introduction to Ethics ENGL 105